8 Website Analysis Tools

Checking traffic ranking of any website today is fairly easy with these free and paid website traffic tools. Just by providing the domain name, you can get a sense of the popularity of your favorite websites. 

Even When You don’t Own a Website

You can still get quite a bit of information with the following tools. Get basic metrics like traffic ranking, visits by country, time on site, page views per visit free. For more detailed reports, they offer paid versions targeting website owners with keyword research, SEO tools, competitive metrics, etc. 

SimilarWeb – Get insights for any website or app
Alexa – Owned by Amazon.com
Free Professional Website Analysis Tool

Most websites use this service from Google to track traffic visitors to their website. It’s free and extremely popular. Unlike the other services found on this page, you can only track your own websites and you need only to insert a small javascript code on your site.  

Google Analytics – even has realtime active user stats!
Competitive Analysis Tools

Know who are your competitors and gain insights to their website statistics, keywords, search ranking and link popularity. These are incredible tools, a must for serious bloggers and corporate websites. Be prepared to pay the price to compete. Try them free for a week or two and then pay for continued use. Pricing starts from $69 per month.

Link Popularity Analysis

Curious on who is linking to your website. There are services to analyse that. You can even check the link popularity of other sites.

Site Technology Analysis

Here’s an interesting tool – BuiltWith.com lets you know what technology a specific website is built with. There’s a whole lot of information there including webserver, email services, hosting provider, content management system, framework, advertising and analytics, just to name a few.

The proof is in the numbers

The website analysis tools listed above are well established as their popularity is backed by their website statistics. Just use SimilarWeb or Alexa to verify it for yourself.

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